Основы аналитики мобильных приложений с помощью Google Analytics

Введение в Mobile App Analytics

Привлечение новых пользователей

Анализ поведения пользователей

Повышение дохода

Тесты на знание основ аналитики мобильных приложений с помощью Google Analytics

Толковый словарь





Заключение


You should now have a basic understanding of how to get started with mobile app tracking, and how you can use Google Analytics and other tools to attract new users, measure their behavior, and improve your app monetization.

  • In Unit 1, we introduced you to the various revenue models you can combine to monetize your app. You also learned about mobile app tracking tools like Google Analytics and how to promote your app using AdMob, AdWords, and app marketplaces. You saw how to create a measurement plan that will clearly define your business objectives and the implementation steps to get your app data into Google Analytics.
  • In Unit 2, we showed you tools and strategies for attracting new users to your app. We introduced you to different acquisition channels, including search and display advertising with AdWords and AdMob, and which Google Analytics reports you can use to measure the effectiveness of your marketing campaigns. We also demonstrated how to identify characteristics of high- and low-value users to better inform your online ad targeting.
  • In Unit 3, we showed you how to measure users’ behavior in your apps. By tracking Screens, Events, Custom Dimensions, and Ecommerce data, you can better understand how users engage with your app, and identify opportunities to transform low-value users to high-value users.
  • Finally, in Unit 4, we showed you how to discover new opportunities to monetize your app. These include removing roadblocks to create a more positive user experience, and designing remarketing campaigns to re-engage existing app users and reach new users on the web.

Using a combination of all of these tools and strategies, we hope that you’ll acquire more users and find ways to engage existing users to accomplish your business goals.
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